Ulverston Packaging Firm Appoints New Director For Next Stage Of Growth
An Ulverston packaging business has appointed a new director as it prepares for further growth and plans for the long term future of the company.
The Plastic Bottles Company has promoted Helen Vanroose-Brydon to the director role following five years with the business. She will work alongside co-founders Glenn and Julie Doherty and their daughter Olivia as the family run company develops its strategy for the years ahead.
The appointment comes as the company celebrates its 15th anniversary. Based in Ulverston, the business supplies packaging products to customers across the UK and has built its operations around providing solutions for a range of businesses and organisations.
Helen Vanroose-Brydon brings previous experience of running her own business to the new position. Her background is expected to support the company's plans as it considers new opportunities and looks at ways of expanding the services available to customers.
She said her experience had given her an understanding of the challenges involved in growing a business. She also highlighted the importance of having dependable suppliers and said those experiences had influenced her decision to take on a larger role within the family run packaging company.
The new director said she was attracted to the opportunity because of the company's approach to making decisions around customer requirements. She said the next stage would involve taking a broader view of how the business could support customers of different sizes.
Among the areas being considered are fulfilment and flexible supply arrangements. The company is also looking at ways of making everyday packaging requirements easier for customers to manage, with the intention of building on the services it already provides.
The appointment is also connected with the company's longer term succession planning. Bringing additional experience into the leadership team is intended to help the business prepare for its next stage while maintaining the values and approach that have shaped its development.
Julie Doherty said Helen had already brought considerable experience to the company during her five years with the business. She said that experience included an understanding of the commercial aspects of growing a company as well as a shared focus on customer service.
The company's founders believe the new appointment represents a natural development for the business. Having another director involved in strategic decisions provides additional experience as the company explores potential opportunities for expansion.
The leadership structure will see Helen working closely with Glenn, Julie and Olivia Doherty. The arrangement keeps the family involved in the direction of the company while adding further management experience as preparations are made for its longer term future.
Customer service is expected to remain central to the company's approach as it develops. The business has emphasised the importance of understanding what customers need and providing packaging support that can work for both smaller businesses and larger organisations.
The appointment comes at an important point in the company's development following 15 years of trading. Its continued expansion will involve considering how its existing services can evolve while maintaining the principles that have supported the business since it was established.
For the wider South Cumbrian business community, the appointment also reflects the continued development of an established local manufacturing and packaging company. The business has grown from its family run foundations while continuing to operate from Ulverston and serve customers across the UK.
Helen's role will now include contributing to the company's strategy as it considers new ways to expand. The focus will be on developing the business while ensuring that its established customer focused approach remains part of its future direction.
The Plastic Bottles Company will continue to operate under its existing leadership structure, with the new director working alongside the founding family. The appointment provides an additional layer of experience as the business moves into its next chapter and develops its longer term succession plans.
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