Kendal Farmers Market Crowned National Champion At Prestigious Rural Awards
Kendal Farmers Market has been crowned the National Local Food And Drink Champion at the 2026 Countryside Alliance Awards, one of the United Kingdom's most respected celebrations of rural businesses.
The award was presented during a ceremony at the House of Lords, where winners from across the country gathered to celebrate excellence in rural enterprise and community service. More than 50,000 public votes were cast in this year's awards, highlighting the strong public support behind the winning businesses.
The market secured the national title after previously being recognised as the North of England champion, building on a remarkable year of success. Judges praised the market for its commitment to promoting locally produced food and drink while supporting farmers, artisans, and independent businesses located within 30 miles of Kendal.
Dating back to 1189, when King Richard I granted Kendal its historic Market Charter, the market is regarded as one of the oldest farmers markets in the United Kingdom. Since March 2024, it has operated twice each month on alternate Fridays and now features 35 stalls, with organisers exploring further expansion as visitor numbers and trader demand continue to grow.
Harriet Pugh, a trader from Sweet Treats by Martin Frickel, described receiving the award as a proud moment for everyone involved with the market. She said the recognition reflects the dedication of traders and the strong support shown by customers who continue to choose local produce and independent businesses.
Market manager Marian Graveson said the national award recognises not only the market itself but also the farmers, producers, and artisans who work tirelessly to supply high quality local food and drink. She added that the market's continued growth demonstrates the increasing demand for fresh, locally sourced products and the importance of supporting rural communities.
The Countryside Alliance Awards, often referred to as the Rural Oscars, celebrate businesses that make exceptional contributions to rural life across categories including food and drink, village shops, pubs, butchers, and rural enterprises. Organisers say the awards recognise businesses that strengthen local economies while preserving traditional skills and community values.
The latest honour places Kendal Farmers Market among the country's leading rural businesses and further enhances Cumbria's reputation for outstanding local food and drink. Organisers hope the national recognition will attract even more visitors to the market while encouraging continued investment in the region's farming, artisan, and independent business communities.
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