Jeremy Clarkson Announces New Farming Venture Linked To Clarkson’s Farm

Jeremy Clarkson has announced another new venture connected to his farming business, adding to the growing number of commercial projects surrounding Diddly Squat Farm in Oxfordshire.

The television presenter has turned his farming operation into a much broader business since taking over the running of his Oxfordshire farm. What began as an attempt to learn the realities of agriculture has developed into a successful television series, farm shop, pub and range of products associated with the Clarkson’s Farm brand.

The latest venture comes as Clarkson continues to build on the popularity of the farm and the Prime Video series. The show has attracted a substantial audience by documenting his attempts to manage a large working farm while dealing with unpredictable weather, planning restrictions, financial pressures and the practical challenges of agriculture.

Clarkson’s expanding agricultural business now includes several different commercial operations, with the latest project providing another way for the public and farming community to engage with his work.

Diddly Squat Farm covers around 1,000 acres near Chipping Norton and has become one of the most recognisable farms in Britain as a result of the television series. Clarkson purchased the land in 2008 before becoming directly involved in farming several years later.

The success of Clarkson’s Farm has also created opportunities beyond agriculture. The Diddly Squat Farm Shop has become a popular destination, while Clarkson's pub, The Farmer’s Dog, opened in 2024 and has subsequently featured in the television series.

Clarkson has also developed products using produce associated with the farm. His Hawkstone lager, for example, is made using barley grown at Diddly Squat Farm, extending the business into the food and drink market.

The latest announcement comes as interest in Clarkson’s farming activities remains high. The fifth series of Clarkson’s Farm premiered in June 2026, continuing to document the challenges of running the Oxfordshire holding. The series has also highlighted the impact of difficult farming conditions, including the outbreak of bovine tuberculosis that affected the farm in 2025.

The expansion demonstrates how Clarkson has developed the farm into a wider commercial brand rather than relying solely on television income. His various ventures have also helped bring greater public attention to British farming and the difficulties faced by agricultural businesses.

With Clarkson continuing to explore new opportunities around the farm, the latest venture is likely to attract interest from both fans of the television series and people following his growing presence in the British farming and business sectors.

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